What happens when music and fashion collide? If Grammy-nominated Avicii and Denim & Supply's "Wake Me Up" video is any indication, it's a perfect harmony of style and sound. In the coproduced single (the first from the album True, which will be released on Sept. 17), the duo bring together the rustic strum of guitar with the equally earthy vibe of Ralph Lauren's Fall 2013 designs, most notably a navy military jacket that appears prominently throughout.
Of the innovative collaboration, David Lauren explained, "Ralph Lauren is always looking for ways to break new ground with innovative advertising . . . Avicii's music, combined with Mark Seliger's legendary experience shooting fashion and music icons, has allowed us to showcase the brand to our customers in an entirely new way."
If you were as enamored with the video as we were — and the four minutes wasn't nearly enough — wait until you see our exclusive behind-the-scenes photos from the stylish shoot.