Skip Nav
Street Style
These 31 Styling Hacks Will Change the Way You Dress in 2017
Winter Fashion
35 Winter Outfits to Try Inspired by Your Favorite Models
Amal Clooney
After a Second, You'll Realize the Best Part of Amal Clooney's Outfit Isn't Her Dress

Ralph Lauren Avicii Music Video

Exclusive: Go Behind the Scenes at Avicii and Denim & Supply's Video

What happens when music and fashion collide? If Grammy-nominated Avicii and Denim & Supply's "Wake Me Up" video is any indication, it's a perfect harmony of style and sound. In the coproduced single (the first from the album True, which will be released on Sept. 17), the duo bring together the rustic strum of guitar with the equally earthy vibe of Ralph Lauren's Fall 2013 designs, most notably a navy military jacket that appears prominently throughout.

Of the innovative collaboration, David Lauren explained, "Ralph Lauren is always looking for ways to break new ground with innovative advertising . . . Avicii's music, combined with Mark Seliger's legendary experience shooting fashion and music icons, has allowed us to showcase the brand to our customers in an entirely new way."

If you were as enamored with the video as we were — and the four minutes wasn't nearly enough — wait until you see our exclusive behind-the-scenes photos from the stylish shoot.

Around The Web
Join The Conversation
Jenna-Gill Jenna-Gill 3 years
I love everything about this!!
Zayn Malik Versus Versace Collection
Fashion and Politics in 2016
Fashion Industry Diversity in 2016
Bella Hadid's Chrome Hearts Collaboration
The Love Magazine 2016 Advent Calendar
Taylor Hill Vogue Video December 2016
Gigi Hadid Stuart Weitzman Campaign Spring 2017

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds