Skip Nav
Fashion News
This Sneak Peek at H&M's Kenzo Collaboration Is Already Exceeding Our (Very High) Expectations
Pippa Middleton
Pippa Middleton Makes the Shoes You've Got in the Back of Your Closet Look Cool
Selena Gomez
18 Selena Gomez Bikinigrams That Prove She's Definitely a 10

Ralph Lauren Shuts Down Blocks in London and New York for 4-D Light Show Spectacle

>> First Target, now Ralph Lauren — outdoor light shows have become a thing for big brands. Last night, Ralph Lauren closed down blocks in both London and New York to celebrate a decade of RalphLauren.com.

David Lauren, SVP of advertising, marketing and corporate communication, who masterminded the project, wanted to create a special 4-D experience for the occasion — “a spectacle that seamlessly brings together fashion, architecture, music and fragrance." Together with the tech team behind Harry Potter, he created an eight-minute spectacle that involved projection on the flagship stores in both New York and London after dark, making it appear as though the stores were ripped apart, had disappeared, and more. “This is not just a game changer," David Lauren said. "It’s a life changer. It’s fashion changing film, architecture, technology. It’s an entire building turning into a stage set.” And the thousands-strong audiences who turned up to watch were also treated to liberal sprays of the new Big Pony fragrances.

Lauren declined to disclose the cost of the spectacle, but it's estimated to be more than six figures. A video of the show, above.

Join The Conversation
Model Konrad Annerud Looks Like Leonard DiCaprio
Designer Signature Looks | Pictures
Fashionable Gifts For Men
David Beckham's Instagram Comment
Jennifer Lawrence in Ralph Lauren in Spain
Queen Elizabeth Wearing Purple Tweed Coat
Kate Upton Street Style | October 2015

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X