The 10 Polaroids in the campaign were shot at The Dresden Restaurant in Los Angeles. By contrast, Frank Ocean's campaign for Spring 2013 featured more than 21 images and was shot in various locations. These photos also have overlays of single words in parentheses. A picture of Kidada wearing a turban features the text (TURBS).
Sternberg took the photos just last month, but he's been keeping up with the Jones sisters since long before he started his brand. Only three images have been released so far. Stay tuned for the other seven, which will be released this week on Tumblr and Instagram.