Thanks to Rachel Bilson and other Wayfarer-loving celebs, Ray-Ban is experiencing a major resurrection. To keep the momentum flowing, the brand has (finally) decided to launch its first ever online store. "The online store is a natural extension, a logical step for the brand, providing the loyal customer with limited access to the brand," said Pierre Fay of Ray-Ban. The online store, slated to launch this month in the US, will come equipped with an abundance of awesome features including a virtual mirror where any user with a webcam can "try on" Ray-Ban's selection from the comfort of her own home. Coolness.
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