Fashion critics like Cathy Horyn have taken analytical stances to Wang's appointment, commenting that his performance at Balenciaga will largely depend on where PPR executives want to take the company.
"The fact that they chose Mr. Wang, a contemporary-market designer, and not a high-fashion designer, emphatically suggests that they do want something different," Horyn wrote.
Robin Givhan of The Daily Beast agreed, writing last week that "Wang almost certainly would bring a broader commercial appeal to Balenciaga." When the news was confirmed today, she tweeted, "Bon chance to all!"
On Twitter, reactions ranged from elation (more than one account called his hire a "new era") to cautious optimism. A look at how the industry reacted to today's news, below.
Congrats Alexander Wang who will be taking over at Balenciaga. Can't wait to see (and shop!) xo ....via @womensweardaily
— Joe Zee (@mrjoezee) November 30, 2012
So it's Alexander Wang to Balenciaga but whither goes Nicolas the Great Ghesquiere?
— Hilary Alexander (@HilaryAlexander) December 3, 2012
It's official: Alex Wang goes to Balenciaga (tho keeps his own label too). Very new direction for the label!
— Christina Binkley (@BinkleyOnStyle) December 3, 2012
After weeks of speculation, @balenciaga officially appoints Alexander Wang Creative Director of the Balenciaga fashion house. A new era.
— i-D magazine (@iD_magazine) December 3, 2012
— Jim Shi (@jimshi809) December 3, 2012
Confirmed: Wang announced at Balenciaga. Happy graduation day!
— bryanboy (@bryanboy) December 3, 2012
I see Wang xBalenciaga like a comedy where the older character is worried about the younger one "winning" but in the end no one loses anyway
— Amy Odell (@amyodell) November 30, 2012
Not sure how it will play out, but a younger American designer taking the helm at Balenciaga is a great moment for the US.
— John Jannuzzi (@johnjannuzzi) November 30, 2012
RT @seoulcialite: Wanglenciaga.
— Elizabeth Holmes (@EHolmesWSJ) November 29, 2012
— Cindi Leive (@cindi_leive) November 30, 2012
— steven kolb (@stevenkolb) November 29, 2012