Skip Nav
Valentine's Day
21 Fancy Valentine's Day Gifts That Belong on Your Wish List
Fashion News
Thanks to Mansur Gavriel, Your Shoe Closet Is Now Complete
Fashion Week
Our Favorite Designers Are Giving Us a Sneak Peek at Fall '16 Right Now

Resort Collections Continue to Attract Attention, But Thrive on Anonymity

>> Resort season is well under way — Calvin Klein and Diane von Furstenberg are among the brands showing today alone.  Every year, designers reiterate how crucial the resort season can be, and every year, there's more media attention placed on collections that pop up at this time.  But all that increasing media coverage could endanger precisely why resort does so well — the collections typically have an element of anonymity, as Vogue's Mark Holgate explains:

The clothes tend to be shown in a small, discreet way, so they’re not overexposed; the look tends to trans-seasonal in the fabric and color choices; and, typically, what’s shown is on sale for longer than those collections presented during Fashion Week. In short: They’re the kind of pieces that you’ll tend to wear and wear and wear because they manage to be both directional and somewhat anonymous.

Cathy Horyn made note this morning of the increase in attention, when she overheard one editor comment at Calvin Klein: “Oh, I thought this was going to be a small presentation."

Oscar de la Renta adds his two cents » Meanwhile, Oscar de la Renta is more concerned with the semantics of the season:

Today's fashion is really about buy now and wear now. And I've always thought that the name of the resort collection should be changed, because in today's market, women buy things that they want to immediately wear. It's really about continuity — you want to to have things that accessible and desirable all year round. So this is not just about resort; it's about a woman who wants to buy a dress in November and wear it to an event right away.
Around The Web
There Was An Epic Walk-Off At The 'Zoolander 2' Premiere
Kate Middleton and Prince William Matching Outfits
Gigi Hadid Paris Vogue Cover 2016
Fashion Campaigns Spring 2016
Olivia Palermo Holt Renfrew Campaign
Celebrities With Anna Wintour at Fashion Week Pictures
Comfortable Lingerie

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
Latest Fashion
X