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Retailers Dropping Juicy Couture Line Left and Right Just as Erin Fetherston Begins Designing for Brand

Erin Fetherston Has Her Work Cut Out for Her at Juicy Couture


>> Erin Fetherston
was hired as guest designer and creative consultant at Juicy Couture in April, three months after the label's co-founders and co-designers Gela Nash-Taylor and Pamela Skaist-Levy gave up their day-to-day responsibilities to launch their own label next year. Fetherston will design for Juicy Couture until the end of 2011, and has already shown a Holiday 2010 collection, which included "bugle-beaded blazers, sateen-trimmed jackets and beribboned draped skirts to bustier dresses," WWD writes.

While she's only contracted to design the Holiday and Fall 2011 Juicy Couture collections, Fetherston definitely has some legwork to do for the brand. When Fetherston was brought in earlier this year, retailers had been complaining about Juicy Couture's fit and quality, and said the line needed to be reinvigorated.

A number of retailers have started dropping the line »

Now, WWD reports:

"After experiencing lackluster results with the line, several major retailers have scaled back their Juicy Couture business. Some are carrying the higher-priced Bird by Juicy Couture. A spot check of stores revealed that Saks Fifth Avenue dropped the Juicy Couture line at the New York flagship for fall; Bloomingdale’s flagship cut way back on its Juicy department on the contemporary floor; Nordstrom passed on the apparel line for fall; Bergdorf Goodman no longer carries the line, and Neiman Marcus has dropped the line in several stores."

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