If you haven't visited the Rich & Skinny Jeans website, prepare yourself for quite the interactive denim experience--when we first visited, it reminded us of the Nudie Jeans website; both attempt a Sims-like shopping experience in an effort to display the jeans properly and make the whole thing kind of fun for shoppers. It sure isn't Net-a-Porter but it's interesting in its own way. Between Facebook and Myspace add-ons, a video narrative called "Lifestyles Of The Rich & Skinny", and blog and music components, it is safe to say that Rich & Skinny endorses the interactive experience wholeheartedly. The team behind this new site starts with Rich & Skinny founders Michael Glasser and Joie Rucker, who founded Seven For All Mankind and Joie Jeans respectively, and also includes multimedia agency iNDELIBLE. Check out the new site, right here.
Around The Web
From Our Partners