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Richard Chai Announces Contemporary Line Called Richard Chai — Love

Richard Chai's Cheap(er) Love


Richard Chai is no stranger to designing on the cheap. ICYMI, he created a flirty limited-edition collection for Target Go International back in August '08. This time, the creator is kicking it up a notch with a lower-priced contemporary line for guys and gals, dubbed Richard Chai – Love. "It’s inspired by my girl, who’s in love with the guy that I dress," said Chai. "They’re not carbon copies of each other, but they go hand in hand." Aww, sweet.

The 40-piece tomboyish luxe line, wholesaling from $50 to $425, doesn't launch until Spring '10, but lucky Fashion Week goers can preview the new collection at Chai’s runway show on Sept. 12 — you know I'll be there.


To see more from Chai's new line, read more.

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