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The Row Now Estimatedly Does Sales of up to $12 Million Annually

>> Since The Row was founded in 2006, Mary-Kate and Ashley Olsen have raised the label's overall prices by as much as 25 percent (partially due to the introduction of more fur and cashmere pieces), and although it's The Row's policy not to disclose specific figures, sales are now estimated to be between $10 million and $12 million annually. But the collection is still produced primarily in New York factories — and in Los Angeles, to a lesser degree (The Row's handbags and a few knits manufactured in Italy.). “I really believe in our being able to create here and utilize the skills that people have here,” says Ashley. “The skill set is here. Our main issue is that some of the machinery is gone, so some knitwear is produced in Italy. But whether it’s clothing or cars, I believe in manufacturing as close to home as possible. We really want The Row to be an American luxury brand. We believe in not just American by representation but American by make.” Which is why the Olsens are presumedly OK with their clothes being "crowded onto an exceedingly unglamorous factory floor in New York’s garment center," as Robin Givhan describes. "The L-shaped workspace, brightly lit with fluorescent lights, smells vaguely of steam irons and fried rice." [Newsweek]

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