Skip Nav
fall 2017
The 8 Trends You'll Be Wearing Next Fall
Cindy Crawford
Why Cindy Crawford's Modeling Career Will Go Down in History
Celebrity Style
Millie Bobby Brown Just Signed With Gigi and Bella Hadid's Modeling Agency

The Row Now Estimatedly Does Sales of up to $12 Million Annually

>> Since The Row was founded in 2006, Mary-Kate and Ashley Olsen have raised the label's overall prices by as much as 25 percent (partially due to the introduction of more fur and cashmere pieces), and although it's The Row's policy not to disclose specific figures, sales are now estimated to be between $10 million and $12 million annually. But the collection is still produced primarily in New York factories — and in Los Angeles, to a lesser degree (The Row's handbags and a few knits manufactured in Italy.). “I really believe in our being able to create here and utilize the skills that people have here,” says Ashley. “The skill set is here. Our main issue is that some of the machinery is gone, so some knitwear is produced in Italy. But whether it’s clothing or cars, I believe in manufacturing as close to home as possible. We really want The Row to be an American luxury brand. We believe in not just American by representation but American by make.” Which is why the Olsens are presumedly OK with their clothes being "crowded onto an exceedingly unglamorous factory floor in New York’s garment center," as Robin Givhan describes. "The L-shaped workspace, brightly lit with fluorescent lights, smells vaguely of steam irons and fried rice." [Newsweek]

Around The Web
Join The Conversation
Mary-Kate and Ashley Olsen Wearing Vintage Dresses
Mary-Kate and Ashley Olsen Carrying Bags in New York 2016
The Olsen Sisters at Elizabeth and James Store Opening in LA
Mary-Kate and Ashley Olsen Wearing Coats July 2016
Mary-Kate and Ashley Olsen GIFs
How Many Mary-Kate and Ashley Olsen Movies Have You Seen?
Ashley, Mary-Kate, and Elizabeth Olsen at CFDA Awards 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds