Mary Kate and Ashley Olsen are looking to highlight their first fashion baby: The Row. The design duo just launched TheRow.com and plan on presenting at New York Fashion Week next month for the first time. The site is minimal, as to be expected, complementing the line's clean lines and luxury approach. You can find the newly launched eyewear collection, as well as menswear and Spring/Summer and Pre-Fall womenswear — Pre-Fall is looking very smart, very chic. Soon enough you'll be able to shop the site, in the meantime, peruse the latest The Row.