Predicted to be the new "it" perfume by people in the know, Rumeur by Lanvin is back for its third launch within the last 72 years. The original fragrance debuted in 1934, was discontinued in 1971, then relaunched in 1979 before being discontinued again in 1982.
The new, modified scent was developed by perfumer Francis Kurkdjian of the frangrance company Takasago and Lanvin creative director Alber Elbaz. Together, they've created a woodsy, floral musk with a base of patchouli and musk and top notes of magnolia, white rose, jasmine, and orange tree blossom.
It is available as an eau de parfum and a parfum exclusively at Saks.com. The scent was initially so popular that Saks had to pull if off of the site, but it's now available for pre-order here or over the phone at (800) 347-9177; it will be back in stock by Oct. 4th. A .5-ounce bottle of pure perfume sells for $125, a 3.3-ounce bottle of Eau De Parfum sells for $85, and a 1.7-ounce Eau De Parfum sells for $65.