Named part of Fashion's New Guard in the July issue of W magazine and having won the Ecco Domani award for womenswear this year, Matthew Ames presented his spring 2010 collection at Milk Studios to a number of influential writers and buyers—including Vogue's Sally Singer and Colette's Sarah Lerfel.
Ames focused on a soft silhouette this season, adding touches of extreme volume in harem-style jumpers and balloon pants mixed with the more structural lines of jackets in linen and cotton. As Ames explained backstage after his show, "I was thinking about putting different shapes together and creating a balance with architectural elements, trying to create a very continuous line through the proportion of shapes and color."
His use of bright color—think pink, red, yellow, orange and green—against a primarily black and white collection was inspired by Ellsworth Kelly. Like the the American painter, Ames looks to accentuate the simplicity of form and designs with a minimalist's purity. His collection was like a series of graphic puzzle pieces, fitting together nicely in a calming, zen-like picture.