Prepare to babysit your boyfriend after he drinks himself into a self-medicating stupor. After the Spring/Summer 09 season, Rykiel Homme will be no longer. After 18 years the label's finally closing down because, says Nathalie Rykiel, it contributes little to the overall capital of the Rykiel brand. We don't really know what we would do if the news were that the women's line were folding. No, this will probably never happen, but it does strike a sensitive chord.
With all the Splendids and LaRoks of the world, thriving on sequins and jersey pullovers, we feel a little sad that a brand so sophisticated can't justify its own existence. It's a business, we have to remember, and one were a comparison between Rykiel Homme and LaRok is, fine, slightly inappropriate. But, c'mon! It just doesn't seem right. The only thing this does do, however, is build a sense of anticipation for another exciting season of shows, one where brands fold, where they're accepted into the canon, where they inspire so many knock-offs that our younger siblings are wearing the latest trends before we even return to New York. That's the marvel of fashion after all, you know, it's always changing.
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