5 SF-Based Women in Fashion Who Are Doing Cool Things
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San Francisco is known for countless things — like its breathtaking views, delicious restaurants, and booming tech scene. But even though it might not be considered a fashion capital of the world, that hasn't stopped many designers and entrepreneurs from starting their fashion business in the city of fog and hills. Fashion is alive and thriving in San Francisco, and it's seen in the form of clothing, accessories, and even fashion-tech start-ups. Keep reading to find out more about the women who are changing the face of fashion straight out of San Francisco.
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Cristina Palomo-Nelson and Megan Papay of Freda Salvador
Combining their background in design and construction, Cristina Palomo-Nelson and Megan Papay came together to form the team behind Freda Salvador. The brand is inspired by a confidently casual woman and creates a variety of footwear in powerful designs using high-quality leather. Its outrageously cool boots have become a staple of style fanatics in the city. Freda Salvador's designs have also been used in Mara Hoffman's Spring/Summer 2015 runway show and worn by the likes of actress Jamie Chung and Sincerely Jules blogger Julie Sarinana.
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Stephanie Bodnar of Evgenia
Evgenia is described as "fine lingerie for the modern heartbreaker." Designer Stephanie Bodnar created the line of handmade lingerie in 2011 and focused on making unique pieces that were meant to be worn regularly, not just for a special occasion. Using fine silk and lace, Bodnar's designs are delicate yet modern and inspire women to embrace their femininity at all times.
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Katrina Lake of Stitch Fix
Katrina Lake came up with the idea of Stitch Fix, a personalized styling start-up, while attending Harvard Business School. She believed that the busy career woman could use a service that would help her explore her personal style, without taking time from her busy schedule. Lake launched Stitch Fix in 2011 and has since then expanded its business to cater to petite and maternity markets. Stylists at Stitch Fix use tools and technology to help curate a personalized package for each customer that will fit her style and body size.
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Camelia Skikos
Camelia Skikos appreciates the art and form of fashion design, and it's evident in her often avant-garde designs. Skikos started out designing for brands like Levi's and Gap before launching her own label in 2010. She quickly grabbed people's attention, and by the following year she had already won the San Francisco Fashion Award for best womenswear designer. Since then, Skikos has produced collections that play on geometric shape and structure — which highlights her admiration for a dynamic approach to fashion design.
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