>> Sally Singer, who was reportedly a contender for the T editor position back before Stefano Tonchi was chosen to launch the magazine in 2003, took the position yesterday, replacing Tonchi and moving on from Vogue, where she had been since 1999.
The announcement came a month after the New York Times originally expected to name a replacement — a delay which could be attributed to the fact that according to insiders, Singer vacillated between moving to T and staying at Vogue; for a while there, T's fashion director Anne Christensen was said to have thought in the last few that she had bagged the position.
Singer on the "wrenching" decision »
But Singer took the plunge, after all; as she told WWD: “It seemed like the right time to have a new challenge — and [New York Times executive editor] Bill Keller is very persuasive." She added that it was a “wrenching” decision to make: “I’m a very loyal person and I don’t make moves easily . . . [My] deliberations about this job were not about practical terms. It was entirely emotional. It’s going from one job I love to another place that I love but don’t know as well.”
Singer expressed excitement in following in Tonchi's footsteps; Tonchi, for his part, said of Singer: “I think she’s one of the smartest people in New York. I could not imagine better hands for my T, or a better brain.” Anna Wintour spoke of the move via her spokesman: “I am very happy for Sally and I know that she is going to do amazing things at T. I am also looking forward to continuing to work closely with both Eve [MacSweeney] and Mark [Holgate, Singer's replacements], each of whom brings a great deal of talent to Vogue.”
As for Singer's vision for T, the new editor said: “I wasn’t hired by Bill Keller to bring Vogue to T. I was hired by Bill Keller to do T, so it’s a different project . . . I imagine at some point it will naturally evolve into something that reflects more my taste and concerns than those of my predecessor. But hopefully that will be an organic process and not an imposition.”