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Scott Schuman The Sartorialist Profile in GQ

Scott Schuman Speaks His Mind in New GQ Profile


Scott Schuman doesn't pull any punches in a new GQ profile that examines his rarefied place in the fashion industry.

"It shocks me when young kids still say, 'I want to do a magazine,'" Schuman, who started the blog The Sartorialist in 2005, says in the piece. "Really? Do you want to do a magazine because you want to be an editor — what you think that life is, that romance — or do you want to communicate? Because if you want to communicate, why the f*ck would you put all those obstacles in your path and have to print pages, as opposed to going right on the Internet and actually communicating?"

Alex Pappademas, who wrote the profile, describes Schuman as being able to travel "nimbly between fashion-world insider and outsider" — which could explain his license to say what he feels and his ability to sit front row at high-profile fashion shows. Read on for more of his quotes from the profile.

On meeting Ron Frasch, president and chief merchandising office at Saks: "He's looking right over my head," Schuman says, "and I remember thinking, I'm gonna make this f*cking blog so he looks at me when I'm talking to him."

On sitting Dolce & Gabbana's Spring 2009 show: "They got a humongous amount of press," Schuman says. "Look, we brought the bloggers in and gave them the front row. Look at the dancing-monkey bloggers! I could barely bring myself to sit down . . . Like, 'Ugh, I don't want everyone looking at us.' Like, Oh, look at the cute bloggers! Isn't that cute! Are they playing Angry Birds? When you've got Ron Frasch behind you going, 'I spent two f*cking million dollars on D&G's last collection, and I'm sitting here? For these little schmucks?'" (Schuman later clarified that Frasch didn't say anything to this effect.)

Kanye West on Schuman: "Scott gave me my first opportunity to be photographed in a different light than the normal rap way. So anytime Scott does anything, I don’t care where I am in the world. I'll be there."

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