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Scott Sternberg Has a Lower-Priced Women's Line in the Works

Scott Sternberg Has a Lower-Priced Women's Line in the Works

>> Seven years since quitting his job as a Hollywood agent at CAA to launch Band of Outsiders, Scott Sternberg is ready to transform his $12 million business into a $40 million one in the next three years.

To do that, he's in the midst of expanding Boy., his menswear-inspired women's collection launched in 2007, and he has a second women's collection, girl., a less expensive, more feminine line, in the works. He's also increasing the number of women's collections produced from two to four per year.

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He's looking for investors, too »

But don't expect the Los Angeles-based designer to be making a move to New York. "If I was here in New York in this mix influenced by the same thing all these people are influenced by, the edge would be gone. This [LA] bubble is vital to being able to do something that is not informed by fashion."

Sternberg has also been meeting for the past few months with investors about financing his planned expansion.

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