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Scott Sternberg on the Power of Living in LA and the Expansion of His Women's Collection

Scott Sternberg on the Power of Living in LA and the Expansion of His Women's Collection

Scott Sternberg left his job as a Hollywood talent agent to start Band of Outsiders seven years ago, and in 2007 launched Boy., his menswear-inspired women's collection. The 35-year-old LA-based designer has no plans to stop growing — he aims to increase his business from $12 million to $40 million over the next few years through expanding Boy. (from two collections per year to four) and launching girl., a lower-priced, more feminine line.

Despite his fast rise through the fashion ranks (in 2009 he tied with Calvin Klein's Italo Zucchelli for the CFDA menswear designer of the year award), Sternberg is happy to skip out on New York's fashion scene in favor of living in Los Angeles, where he keeps out of the fray:

"If I was here in New York in this mix influenced by the same thing all these people are influenced by, the edge would be gone," he told the WSJ. "This [LA] bubble is vital to being able to do something that is not informed by fashion."

See the fall 2010 Band of Outsiders/Boy. collection images here.

Source: Getty

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