>> For the first time ever, Calvin Klein Collection is getting its own TV commercial — a rarity for designer collections — and Calvin Klein face Lara Stone stars in it, alongside Tyson Ballou. There are 15-, 30-, 60- and 90-second spots, directed by Fabien Baron and filmed in La Jolla, California, which will be unveiled on television during pre-Golden Globes red carpet coverage on Sunday, run through the live Globe awards broadcast, and then continue to be shown after the awards in 200 additional times.
And it seems that this commercial has legs — Calvin Klein CEO and president Tom Murry expects the clip to be usable well past the Spring 2011 season: “We feel it has a fairly extensive shelf life and we can run it again this year, or next year. This is iconic Calvin product. We can run it in Milan or in Tokyo, or around a store-opening event, for instance. It really has multiple usages.”