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See the New Bruce Weber Giorgio Armani Film

Bruce Weber cast model Simon Nessman in a short film called Wet and Wild, created for Giorgio Armani's new fragrance, Acqua di Giò Essenza. Inspiration for both the scent and the short come from the Italian island of Pantelleria, where Armani has a home. "The idea was to capture, in my own way, that Mediterranean feel," said Weber. "The connection to water, the sea, and bodily freedom on a beach." Accordingly, Weber's camera followed Nessman as he swam in the ocean and roamed around a Miami beach wearing a pair of black Armani swimming trunks. A look at the film — which debuted today on Nowness — below.

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