POPSUGAR Celebrity

Selfridges Launches E-Commerce Website With Social Network

Mar 29 2010 - 10:14am

Currently available only in the UK but soon to roll out into the US, London cult department store Selfridges enters [1] the e-commerce world with a multimillion-pound investment into a brand-new, flash-filled website. The site will carry more than 500 brands throughout the fashion, accessories, beauty, food, and home categories and feature social networking sections like The Wish Room [2] (in which users can build outfits on mannequins and share looks) and Show Scrapbooks [3] straight from the international runways. All very exciting for our British friends . . .

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