Project Runway alum Christian Siriano, along with partners Divya Gugnani and Mariah Chase, has launched a new ecommerce site — and it's changing the way we shop. The site, Send the Trend, offers on-trend accessories, all for $29.95, with free shipping. But, there's more — Christian and the site's directors hand-pick the merchandise themselves, then, using a "style-survey," help you customize and define your personal style to filter out what best fits your fashion sense. Whether you're a bohemian, glam girl, crave the classics, or like it a little edgier, your survey results will help to tailor your shopping experience. Amazing.