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September 2009 Issues To Be Lighter But Blonde-Heavy

>> As is to be expected, this year's September issues are not going to be the behemoths of yesteryear: publishers are approaching their closing deadlines this week and said that they expect issues to be about a third lighter than years past.  

The September issues are still anticipated to be the Fall's largest, as most advertisers withdrew their pre-collection ads that run in August to focus on September and will run fewer ads, if any, in the remaining months.  As for the cover faces, magazines are sticking with safe bets — blonde white women. Vogue will feature Charlize Theron, who usually graces their October covers (in 2004 and 2007); W will, as reported, have Kate Moss photographed by Mert Alas and Marcus Piggott; Elle will boast perenially newstand-friendly Jennifer Aniston; Allure went with Amanda Seyfriend, Glamour with Jessica Simpson, and Marie Claire with Ashley Olsen.  

No word on Harper's Bazaar, POP, V, LOVE, or Vogue Italia, but Vogue Paris is said to be breaking the blonde mold by dying a usually flaxen-haired model's coif black in a "radical model makeover" — some suspect the "luscious" beauty in question may be Lara Stone.

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