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Serums, Serums Everywhere! Part I: Lifting & Energizing

Serums, Serums Everywhere! Part I: Lifting & Energizing

I have recently written about hair smoothing serums, but serums for the face are entirely different. Facial serums have invaded the beauty market and with all the product overload I thought I'd break them down into categories for you to make your next beauty counter visit less overwhelming.

You may recall a post last week about the La Prairie Gold Face Serum and that was just the tip of the iceberg. This first installment of Serums, Serums Everywhere! will focus on lifting and energizing your dry winter skin.

Facial serums in general are intended to: firm and tighten skin, normalize oil production, prevent breakouts, help reduce the signs of aging, and increase your skin's ability to regenerate cells faster resulting in elasticity and more youthful and brighter looking skin. They are definitely on the pricier side of beauty products since they are so concentrated and full of vitamins, so finding the right one for your skin should be treated like an investment. Here are my top three picks for lifting and energizing serums. Enjoy!

La Mer Lifting Face Serum, $210 for a 1 oz. pump. This is a top of the line serum that Madonna and Jennifer Lopez are fans of. It trains your skin to maintain a softer, and smoother appearance by infusing your skin with energy. You will notice your skin looks brighter, clearer and firmer.

Estee Lauder Re-Nutriv Intensive Lifting Serum, $175. This addictive serum is made from rare ingredients paired with technology to provide serious results. It repairs your skin from the get go and provides protection from free radicals and other damagers. You will feel it working because of the light, tingly sensation when you apply it.

After some time, you will notice less fine lines and a more supple skin appearance. Also, dark spots on your face should fade. Just use one pump in the morning and in the evening and then follow with a hydrating facial moisturizer.

To see one more serum,

(MALIN+GOETZ) Replenishing Face Serum, $65, is intended for all skin types, even sensitive skin. This serum's claim to fame is its amino acid hydration technology that mixes proteins with plant extracts to help improve moisture, clarity and aging in your skin. It contains calming agents to even out your skin tone as well as fight redness and irritation. Vitamin E (an antioxidant) and Sodium PCA help nourish and hydrate the skin.

This serum is also oil free so it won't clog your pores. It is great for when you get off a long flight and it's also ideal for prepping your skin for makeup. Just use two to three pumps all over your face, under your eyes and on your neck after you cleanse; follow with a facial moisturizer.

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