Our Network Partner, Chic & Untroubled, clued us into a new feature on Shopbop. Handbag designer Rebecca Minkoff, whom we interviewed a few weeks back, has filmed a short video walking Shobop customers through her Fall collection. This, we think, is big news indeed. Right now we're seeing a cross-pollination of fashion editorial and shopping. Ecommerce is going editorial (see Net-a-Porter's magazine, Shop Bop's video look books) and editorial, is going ecommerce (see our Shopstyle spreads). Online shopping and online reading never meant to mimic the magazines and developments like these really drive that point home. What does it mean to read about fashion online? Well, to us, it means following the process from runway show to shopping bag and reveling in all the particulars along the way. Did that trend we talked about seeing on the runways ever make it to the street? Is that pair of sandals we saw editorialized sold out for the rest of the season? If we don't have the budget to buy those tights, can we make them ourselves? All of these details are aspects of what it means to be interested in fashion and, if you ask us, helps us to be educated consumers indeed.To make things really postmodern we've included a spread of our top five favorite Minkoff bags, all from Shopbop, below.
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