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Shopping In A Recession

If Not Things, Then Content

The twenty four hour news cycle is filled with constant and consistent regurgitation. Americans peep and peck at the beak of the all American newscaster, preferring to have information gathered and digested for them. We consume in tiny little bits at regular intervals like a baby bird being nurtured in the nest of international news without ever bothering to spread our wings. Just as with actual digestion, a little bit of bile is often the result of this process. One of our favorite by products of this process this summer? The constant obsession with the economy and/or the recession.

Now of course defining a recession is pretty cut and dried, but that doesn't leave much to fill the gaping maw of America's desires. Because if we can't consume things we must consume content. We often wonder that if in attempting to keep up appearances, as the beloved Simon Doonan points out in his piece on dressing during a recession, we as the fashion content industry has gone completely overboard in our efforts to sate the appetites of our constituency. We know you aren't buying as much, we aren't buying as much either.

Thus we continue to supply useful pieces on consuming no matter how large our debt to China grows. Instead of consuming products you consume ever more useful pieces of content on fashion. We show you how to shop online, or how to avoid sample sale madness. We are complicit in the ever growing obsession with constantly consuming, no matter what the product. And you know what? We are going to keep doing it.

In the rat race of online publishing we must constantly polish the rhetoric of consumption such that you are always wondering what new and digested manner of shopping we will provide to you next. In fact, we already have a new series in mind that makes use of the kitschy buzzwords of the recession content watch (we are going on staycation folks), but we just wanted to let you know that we are aware. Even our hyper vigilant efforts to remain aloof from the other yammering folks churning out content online (no boring ogling of persons of non-note for us) are not immune from the process of constant product. So we have to at least admit that we know we are doing it too.

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