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Shoshanna Lonstein Gruss, Alice Roi and Laura Poretzky Team Up For Supergirl Collection

Fab Flash: All-Star Designer Trio Creates Supergirl Collection

Supergirl is getting a banging new look. In conjunction with Warner Bros., childhood friend designers Shoshanna Lonstein Gruss, Alice Roi, and Laura Poretzky, are teaming up to create a resort collection under the Supergirl brand. Roi, who's known for her edgy signature line; Lonstein Gruss, contemporary designer for Shoshanna; and Poretzky, owner and designer of Abaeté, will be fusing their talents together into one collection.


“When we were creating the line, we talked a lot about how we would wear it. We all worked to push each other into new directions, which helps us a lot when it comes to our own collections. Laura and I never thought we would be putting Alice’s metal studs on a dress, but mixing those things worked well in the end,” said Lonstein Gruss.

The 35-piece collection, showing at the MAGIC show in Las Vegas next month, will include dresses, tops, jeans, and jackets wholesaling between $23 to $193.

To see pieces from the Supergirl collection, read more.

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