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Simply Fab: Shu Uemura Pure Color Lipstick

You have got to love the packaging behind the new Shu Uemura Rouge Unlimited Lipstick, $23. You will never have to search around your purse again because this tube is bold and clear! This line is an entirely new concept in lipstick technology. The company has developed a pigment for unlimited variations in colors that promise a brighter and more vivid look that can not be replicated by other brands.

Shu Uemura is calling this technology, color fidelity. This lipstick stays on true to the color that you see in the case. It has an extraordinarily rich texture and goes on smoothly with a ceramide shield that locks in moisture for up to eight hours. Shu Uemura is so confident that this pure color lipstick will be a success they are discontinuing all other lipsticks in their line. Rouge Unlimited is currently available in 48 shades and six artist shades that help you customize your own color. This is what the artist colors are intended to do:

  • white - lighten colors
  • blue - soften bright colors
  • purple - deepen and enrich colors
  • green - neutralize and mute colors
  • yellow - add a golden/peach effect
  • black - darken the overall tone of the color


Around The Web
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pink_zebra pink_zebra 9 years
shu uemara make up always got great colours. i love it.
paigesweetkisses paigesweetkisses 9 years
I usually don't wear lipstick
flutterpie flutterpie 9 years
ooh i cannot wait to try this out. i kinda feel bad for the diehard shu uemara customers though (there are many) they probably had there one lipstick that they couldnt possibly live without and they discontinued it. i know he thinks you're fine and stuff but does he know how to wind you up?
lindaloo lindaloo 9 years
A girl can't have too many lipsticks or lipgloss. Love the packaging.
sugar_gal sugar_gal 9 years
o0o0o0!!! i have those and i love them,! id definatly recommend buying ur own! the colors fab, and it stays on, and its moisturerizing.
LaLaLola LaLaLola 9 years
Sounds awesome, I love the packaging as well, so bold but clean.
malzie89 malzie89 9 years
they sound cool... :love:
jc jc 9 years
YES! This lipstick is fabulous. I tried the samples that were given to me & I fell in love. Just yesterday I went to purchse my own tube.
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