This contemporary brand has all of its ducks in a row. We can literally picture all of the bottles of wine that were probably consumed in hatching this elaborate concept; 'I know man, like, it can't be like that anymore man. We have to TEACH them.' or something like that. To their credit, there is some genuine thought behind their running a label that, based on the name alone, will never grow to become a Lanvin or Chanel (which is precisely their point). Most contemporary brands churn out trend and style without much consideration for keeping a slightly lower price point (it isn't easy) or editing what they produce so that it speaks of something definite and thoughtful. Slow And Steady Wins The Race, on the other hand, is 100% manifesto driven. Their deal is thus,
Slow and Steady Wins the Race is a new clothing label, presented as a bimonthly clothing diary, cataloguing ideas that are focused on a specific and fundamental characteristic of clothing design. With each issue, Slow and Steady Wins the Race intends to slowly open the cap on a more democratic dissemination, promotion and appreciation of clothing. The mission of the label is to push and produce interesting and significant pieces from the simplest and most inexpensive fabrics and materials. Only one hundred copies of each issue will be printed and distributed to magazines and select stores and only one hundred pieces of each style will produced.
So you might consider Slow and Steady Wins The Race to be fashion's young librarians and every time they give a lecture on another aspect of fashion, whether it's seams or bags or wedding dresses, they make 100 copies of an example for the audience. Sounds like a pretty sweet deal to us, we are most definitely paying attention.