In anticipation of the official in-store and online launch of Rachel Bilson's Edie Rose for DKNY line, DKNY launched a mini site showcasing the clothes and how you can mix and match them. As Rachel puts it, "The pieces are really wearable which I think is important because you can mix and match from the line." With a mod palette of black, white, and yellow, the clothes have a prissy downtown vibe. One item I have my eye on is the tuxedo jacket with white piping.
More details about when the collection will be in stores and online to come. After the jump you can watch a fun video with Rachel behind the scenes at the ad campaign photo shoot. She talks all about her design mantra, where the name Edie Rose comes from, her adoration for Diane Keaton, and her favorite piece from the collection.
To see the clothes piece by piece and to see the behind the scenes video with Bilson, read more.