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This Sexy New Swim Campaign Is About to Break the Internet

Sneak Peek! H&M Summer '08 Swim Collection

Sneak Peek! H&M Summer '08 Swim Collection

H&M's swim collection has been released, which means we can now look forward to super sunny days!

The new head of design Ann-Sofie Johansson made sure to incorporate colors and the ethnic trend. “We wanted to create something very colorful and light, with stand-out print. We were inspired by hot holidays in Africa, India, Hawaii and South America; hence ethnic-style prints such as tropical flowers and leaves, ikat designs, dip-dyes and ombre effects.”

H&M fans can expect bohemian maxi dresses, kimono-sleeved beach cover ups, and lots of earthy bikinis. Accessories include fringed scarves, African-inspired bold jewelery, and raffia-soled flip-flops and peep-toe espadrille wedges.

To see more from H&M's swim collection,


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Photos courtesy of H&M

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Join The Conversation
emalove emalove 7 years
Cute! I love H&M.
Hannah426 Hannah426 7 years
Really cutie. I wish we had an H&M here.
aimeeb aimeeb 7 years
I like the dresses.
aimeeb aimeeb 7 years
I like the dresses.
littlemissme littlemissme 7 years
I think their bathing suits look the same every year. I always have high hopes for 'em to change every season but they never do :rant: OMG I can't believe I just bad mouthed H&M! :rotfl:
littlemissme littlemissme 7 years
I think their bathing suits look the same every year. I always have high hopes for 'em to change every season but they never do :rant:OMG I can't believe I just bad mouthed H&M! :rotfl:
jessicahaleigh jessicahaleigh 7 years
the dresses are pretty, but the bathing suits aren't anything special. daria looks fabulous and beautiful, as per usual. x. jessica
jessicahaleigh jessicahaleigh 7 years
the dresses are pretty, but the bathing suits aren't anything special.daria looks fabulous and beautiful, as per usual.x.jessica
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