H&M's swim collection has been released, which means we can now look forward to super sunny days!
The new head of design Ann-Sofie Johansson made sure to incorporate colors and the ethnic trend. “We wanted to create something very colorful and light, with stand-out print. We were inspired by hot holidays in Africa, India, Hawaii and South America; hence ethnic-style prints such as tropical flowers and leaves, ikat designs, dip-dyes and ombre effects.”
H&M fans can expect bohemian maxi dresses, kimono-sleeved beach cover ups, and lots of earthy bikinis. Accessories include fringed scarves, African-inspired bold jewelery, and raffia-soled flip-flops and peep-toe espadrille wedges.
To see more from H&M's swim collection,
Photos courtesy of H&M