Skip Nav
Street Style
Say Sayonara to These Fashion Items, Because They Didn't Make the Cut For 2017
Princess Beatrice
Princess Beatrice of York Hangs With Kate Middleton, but Her Style's on Another Level
Gigi Hadid
What Gigi Hadid Thinks the Fashion World Is Missing

Sneak Peek! Lydia Hearst For Myla Lingerie

Lydia Hearst, heiress and Gossip Girl guest star, is the body and face of Myla lingerie's Fall/Winter ’08 campaign. Shot by Ben Hassett, the campaign evokes '40s Hollywood glamor using dramatic contrasts and sensual backdrops.

“I turned up the volume with strong luscious colour and styling inspired by a dramatic '40s mood, drawing on Film Noir Screen Sirens and classic Hollywood glamour. The collection features iconic new bra shapes to coordinate with retro hipster knickers and deep suspenders in silk satins, crepes and extravagant lace with an abundance of sheer frills and opulent details," said Myla creative director Franceska Luther.

Lydia is quite seductive in Myla's vintage-inspired silks and satins. My favorite thus far is Lydia in the green and black lace set (left). I like how the mirror cleverly catches the different angles of her body.

The campaign will launch in stores in August, followed by a print campaign in December.

To see more of Lydia seducing in Myla lingerie,





Around The Web
Join The Conversation
rabidmoon rabidmoon 8 years
I had hoped the last bastion of proper curves would remain women's lingerie....the line is pretty but I agree, no ribs or breastbones sticking out, please. :P
gaellemj gaellemj 8 years
I'm pleased to see I'm not the only one who thinks there's a lack of meat on her bones. Not sexy.
lovemoi lovemoi 8 years
i agree gooniette, she's sooo thin!!
cordata cordata 8 years
She looks nice but if I were an heiress I don't think I'd be posing in my underwear.
Greentea1203 Greentea1203 8 years
I like.
Greentea1203 Greentea1203 8 years
I like.
gooniette gooniette 8 years
I didn't know being able to see someone's ribs was considered sexy...Pretty lingerie though.
gooniette gooniette 8 years
I didn't know being able to see someone's ribs was considered sexy... Pretty lingerie though.
esweet esweet 8 years
my fav is the other green set - great lingerie picture!
Chris Hardwick and Lydia Hearst's Engagement 2015
Photos of Nicole Kidman with Keith Urban and Hugh Jackman at NYC Premiere of Australia
Lydia Hearst at Fashion Rocks: Hair and Makeup
2008 Fashion Rocks: Lydia Hearst
Images of NYC Sex and the City Premiere
Blake Lively, Leighton Meester, Chace Crawford, Penn Bagdley Party in New York
Jay-Z Hosts An After Party For Kanye's Show In NYC

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds