Net-a-Porter alum, Sojin Lee and British music mogul, Simon Fuller, are cooking up a sweet, stylish concoction. The duo are creating an interactive fashion entertainment website called Fashionair. The site, slated to launch later this year, will feature an insider’s view of industry folk, news, styling secrets, and access into designers' closets. “It’s a TV-like experience, but it’s not fashion TV. And it doesn’t have the traditional layout of a fashion website,” said Lee.
The site will also allow viewers to create personal fashion files, mood boards, and show off their own looks. On another interesting note, Fashionair will be shot at a TV studio and will also feature a show schedule. Kind of like an online E! entertainment show centered around fashion — interesting!