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Solange Knowles Madewell Campaign

Well-Cast: Madewell Taps Solange For Fall "Mix Well" Campaign

Madewell knew what they were doing when they cast the face of their latest campaign, Solange Knowles, right along with their campaign tag line: "Mix Well." Mix well, indeed. We've long adored both the brand's styling savvy and Solange's signature style — an effortless mix of bold prints and statement brights — in their own right; now, the two are a match made in branding heaven. As a testament to the awesome new campaign, we've got a sneak peek of all the mix-master action on set. Peek Solange behind the scenes as she slips into boyfriend jeans, fashions up a fedora, punchy pumps, and bold shades. Just the way Madewell's meant to be worn, Solange mixes it all up perfectly. Well done.

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