Geraldo da Conceicao, currently a women's design director at Louis Vuitton, will soon take over the artistic director's chair at Sonia Rykiel. He'll show his first collection for Rykiel in a Fall 2013 runway show.
To prepare for the staff change, Rykiel has canceled the show it planned to stage during Paris Fashion Week and will instead host a presentation for buyers and editors. It's believed Rykiel's current creative director April Crichton will part ways with the house.
Da Conceicao's hiring is part of a restructuring designed to expand the Rykiel brand internationally. The Rykiel family sold an 80 percent stake in the business to Fung Brands Ltd. in February and since then has seen a number of staff changes on its business team.
"We are opening a new chapter for the company," said Jean-Marc Loubier, chairman at Rykiel and president of Fung Brands. "We are sure [da Conceicao] will be able to take the Rykiel woman and make her international."
Rykiel herself has been a less and less present part of the brand recently. In the autobiography she released this Spring, the 81-year-old designer revealed a longstanding battle with Parkinson's disease.
Photo: The finale of Sonia Rykiel's Fall 2012 show.