In her position as the brand's exclusive guest designer, Theallet said she wanted to bring "the luxurious nonchalance of my aesthetic to an affordable price point." And while details on what the products will look like — or how much they will cost — weren't clear when the collaboration was announced on Monday, Theallet is committed to placing an emphasis on quality. "I like that challenge . . . to make the best product possible," she said.
The designer's contract with The Limited is slated to extend beyond the Holiday collection. The retail chain's CEO Linda Heasley said Theallet "has exquisite taste, and is genuine and approachable, which we love."
Theallet has collaborated with mass-market brands before. She worked with The Gap after winning the CFDA/Vogue Fashion Fund Award in 2009, and last year created a line of shoes and handbags for Nine West.