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Stam Pronounces Proenza As "Shooler" at A-List Awards

Stam Pronounces Proenza As "Shooler" at A-List Awards

>>  "Skooler" vs. "Shooler": the eternal argument returns.  Considering Jessica Stam just accompanied Jack McCollough and Lazaro Hernandez to the Costume Institute Gala last month, and has walked in plenty of their shows, you'd think she would know how to pronounce their label. 

In the Proenza Schouler for Target commercials, Jack and Lazaro said "Skooler," but when Jessica announced the brand as a nominee for the "A-List Fashion Award" at Bravo's A-List Awards last night, she pronounced it "Shooler."  Maybe it was nerves — she was having a little trouble with the teleprompter.

So who ended up taking home the big honors?  Clip below to find out: 

 

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