>> Stefano Pilati approaches the high-low differently than most designers — instead of doing a line for Target, H&M, or Topshop, he sends messengers out to the streets carrying the Yves Saint Laurent Manifesto. Over half a million copies of the twenty-page fourth installment hit the pavement in Paris, London (details where), Milan, Tokyo, and New York on Valentine's Day — Feb. 14 — to inflitrate the public. The lucky first 2,000 passersby in each city go home with a cotton YSL tote bag festooned with heart-shaped USB, loaded with images of current campaign face Claudia Schiffer, plus a behind-the-scenes video of the Hollywood Hills shoot she did with Inez van Lamsweerde and Vinoodh Matadin. Also fun: the additions of centerfold poster and removable stickers.
For those not in one of the aforementioned five cities, the Manifesto debuts on ysl.com the same day. Until then . . .
Video: A peak »