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Stefano Pilati's Valentine's Day Manifesto

Stefano Pilati's Valentine's Day Manifesto

>> Stefano Pilati approaches the high-low differently than most designers — instead of doing a line for Target, H&M, or Topshop, he sends messengers out to the streets carrying the Yves Saint Laurent Manifesto.  Over half a million copies of the twenty-page fourth installment hit the pavement in Paris, London (details where), Milan, Tokyo, and New York on Valentine's Day — Feb. 14 — to inflitrate the public.  The lucky first 2,000 passersby in each city go home with a cotton YSL tote bag festooned with heart-shaped USB, loaded with images of current campaign face Claudia Schiffer, plus a behind-the-scenes video of the Hollywood Hills shoot she did with Inez van Lamsweerde and Vinoodh Matadin.  Also fun: the additions of centerfold poster and removable stickers.

For those not in one of the aforementioned five cities, the Manifesto debuts on ysl.com the same day.  Until then . . .

Video: A peak »

*image: source

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