A photo Stella McCartney's late mother took of the family's pet dalmatian, Lucky, serves as backdrop to McCartney's spring ad campaign, which also features Natalia Vodianova. Shot by Mert Alas and Marcus Piggott, McCartney styled the images, saying they were "fashion meets reportage, mixing color, and black-and-white. A family animal with an outside atmosphere meets studio lights, camera, action!"
“I love the way it’s very graphic and soft at the same time, due to its double exposure,” said McCartney of her mother’s photo, which was taken in 1976.” About working with Mert and Marcus, McCartney told WWD: “I have known Marcus since I was a teenager and Mert from when they first met, but we never had the chance to work together. I wanted to capture their high-glamour approach over my mum’s low-maintenance way of working.”
The ads break in March titles fashion titles, Pop, V, and British, French, and Italian editions of Vogue.