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Style For Style: Keep Your Dark Clothes . . . Dark

I know it's Spring and we're supposed to embrace light colors, but the reality is that some days call for darkness. And when those days come around, you don't want to be caught in faded hues. It implies that you don't take good care of your precious clothes. Gasp!


To learn how to keep your dark hues from fading,

Once only sold in Europe, Fewa Black Magic ($11) has come overseas to help us with our fading dilemmas. It's formulated to intensify dark colors, so your favorite black jeans don't have to turn grey. Just be careful not to accidentally throw in any whites. I don't want to know what the result of that would be.


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Allytta Allytta 7 years
i buy this in Lithuania and have to drag it to London, cause there's no such thing there or I haven;t found it yet. BTW you can wash your whites in this too, it doesn't dye DUH, it just keeps the colour in place.
RawesomeRio RawesomeRio 8 years
woolite dark is also a great alternative
meeshee meeshee 8 years
hey! i have this picture up on my wall! it's been in a magazine before uhuhu
carhornsinapril carhornsinapril 8 years
i need this. my favorite pair of dark denim are now a less-fabulous medium blue. boo.
dreamlover823 dreamlover823 8 years
cool! black is totally my fashion staple!
JaimeLeah526 JaimeLeah526 8 years
They also have woolite dark.
JaimeLeah526 JaimeLeah526 8 years
They also have woolite dark.
aimeeb aimeeb 8 years
Great tip!!
aimeeb aimeeb 8 years
Great tip!!
Yukino Yukino 8 years
I second Rnicolew.Now, to find the intensifying washing solution thingie..
Yukino Yukino 8 years
I second Rnicolew. Now, to find the intensifying washing solution thingie..
Rnicolew Rnicolew 8 years
I live in black ALL YEAR LONG so this is a great product for me.. Thanks!
Shopaholichunny Shopaholichunny 8 years
Oooo I really need this.
Shopaholichunny Shopaholichunny 8 years
Oooo I really need this.
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