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Style.com's Reality Show Gets a Name — North of Madison; Plus, More Details

Style.com's Reality Show Gets a Name — North of Madison; Plus, More Details

>> News broke that Style.com is developing a reality series pilot last month, and now the show — which at last record, had yet to be picked up by a network — has a working title: North of Madison.

The casting call for the "docu-series" went out today, offering an "unprecedented opportunity to document your life and personal world as one of New York's most creative voices, minds, and points of view" to "those between the ages of 21 and 28 who express their love and hate for trends via any legitimate outlet."

It continues: "We've seen the fashion competition shows and the stylized reality soap operas . . . it's time we see the reality of what it truly means to be current, edgy, and on the forefront of trendsetting style. What it takes to get there is one thing. What it takes to stay there is another." Interviews are set to be held the first week of November in New York City.

From previous reports, the series is said to revolve around current Style.com staff as well as people from the New York party scene who don't necessarily work in fashion. "It could be four or five people," a source told the New York Daily News, with participants introduced via the site’s party coverage, and at least one "Style.com party reporter functioning as a central character."

To round out the cast, another source said, Style.com is seeking to hire a "preferably female" party reporter, who would serve as a possible romantic interest for current Style.com party reporter Darrell Hartman (above). Derek Blasberg, meanwhile, will reportedly have "limited" involvement in the show, “if at all.”

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