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Supermodel Gisele Bundchen in London Fog Ads

Fab Ad: Gisele For London Fog

If anyone can make a trench sexy it's Gisele. Iconic outerwear brand London Fog is clearly aiming to vamp up its image. This is Gisele's first fashion cameo after the announcement of her pregnancy. Dari Marder, chief marketing officer, London Fog, commented, "Nobody is sexier or more beautiful than Gisele Bündchen in nothing but a London Fog trench coat, even with her visible baby bump. This London Fog campaign features a classic portrait of Gisele in an iconic London Fog trench; it is a very fitting image for this timeless brand." Marder added, "Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life." 'Tis true — I'm focusing on the allure of the classic trench, not Gisele's growing belly. Look out for Gisele in her sexy trench in October fashion, lifestyle, and entertainment magazines, outdoor billboards and online. What do you think? Do you like that they downplayed Gisele's bump?


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Join The Conversation
MartiniLush MartiniLush 6 years
LOL - mrsld - I am with you in that prayer! :rotfl:
MartiniLush MartiniLush 6 years
God, she is amazing! She looks amazing!
Michaelrcks Michaelrcks 6 years
BLAH.
mrsld mrsld 6 years
:beg: Dear God, Can I please have a stomach as flat as Gisele's Baby Bump??? Please! Thank you!
superninja superninja 6 years
She's great looking, but it doesn't make me want to buy their product, at all.
lumineuse lumineuse 6 years
The link it's not for the announcement, it's for a picture of Gisele in a bikinni with a growing baby bump. :)
lemamike lemamike 6 years
People has announced it but not Gisele herself. a little inappropriate for London Fog's CMO
lumineuse lumineuse 6 years
Gisele's baby bump at People: http://glamurama.uol.com.br/Materia_e-so-olhar-28069.aspx
spicyaroma spicyaroma 6 years
Stunning :love:
suzpuz suzpuz 6 years
Lemamike I was thinking the same exact thing. Not only does he mention it he kind of goes into a lot of detail. Weird. She does look amazing in these photos though.
seulemonde seulemonde 6 years
Gourgeous!
jennaboa jennaboa 6 years
She's announced it. The retouching on the khaki trench, not so good; otherwise, these are nice.
lemamike lemamike 6 years
has she even said straight up that shes pregnant? in all of the links on the sugar website the still go to people with "sources saying" weird that the london fog guy would say it before she does.
gicagermany gicagermany 6 years
She's always very classy! Love her.
qteepie qteepie 6 years
WHAT BUMP?
chocolate79 chocolate79 6 years
HOOT!! love Gisele
Yogaforlife Yogaforlife 6 years
She looks beautiful.
La-Tua-Cantante La-Tua-Cantante 6 years
She looks great
GlowingMoon GlowingMoon 6 years
Good photo.
gabrielle09 gabrielle09 6 years
She's just perfect! Love the campaign.
lumineuse lumineuse 6 years
I love it!
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