Swarovski has the crystal touch and Henri Bendel wants it. The high-end department store has enlisted the help of Crystallized-Swarovski Elements to add glitter to its goodies. "Crystals make products more valuable . . . A light goes off in their [customers] heads that says, ‘This is Swarovski crystal,'" said Ed Bucciarelli, president and chief executive officer of Bendel’s.
The collection, which is available at 11 Henri Bendel locations, includes the following: Crystallized Swarovski ear buds ($98), a leather bag with Crystallized-Swarovski Elements-encrusted pavé ball charm ($695), a leather pouch-style purse with hanging Swarovski crystals ($495), a cocktail ring ($78), and a compact with crystals ($48). Sounds sparkly!