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Target Announces William Rast for Next Designer Collaborations Collection 2010-07-29 09:43:59

William Rast For Target!

We sure didn't see this one coming: Target inked a deal with William Rast to design a collection for its next designer collaboration series. The collection, founded by Justin Timberlake and Trace Ayala, will include both women's and men's clothing. "The collection for Target was inspired by the essence of the William Rast brand — the iconography of biker culture and American denim heritage," said Colin Dyne, from William Rast. Price points are still under wraps, but it's sure to be way more affordable than the brand's namesake $95 to $595 collection. The line hits stores and online on Dec. 19.

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