It's no secret we live in a crazed digital age where there's an app for ordering car service and same-day "fashion emergency" deliveries — but the latest trend? Shoppable videos. Target just joined the revolution, enlisting Kristen Bell and Nia Long to help them kick off their first shoppable romantic-comedy short film called Falling For You. Practically everything you see in the film, styled by celebrity stylist Jen Rade (also known as Angelina Jolie's red carpet go-to woman), will be available for purchase — over 110 clothing, home, and beauty items from Target's Fall collection to be exact. While we haven't quite mastered the shop-while-you-watch thing, we're definitely intrigued. The movie will be debuted in three five-minute episodes on Oct. 2, Oct. 4, and Oct. 9 at Target.com/FallingForYou, and will remain online while supplies last. Check out the movie trailer below.
See Target's Falling For You trailer here.