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Tavi Gevinson, Jane and Sassy Founder Jane Pratt Pairing for New Teen Magazine


>> Sassy founder Jane Pratt
heard about Tavi Gevinson's adoration for the now-defunct magazine — and after emailing Gevinson and meeting a couple of times since, Tavi announced on Friday: "It looks like we're going to start a magazine for an audience of wallflowerly teenage girls."

The title of the magazine, which Gevinson describes as "a feminist, creative, moody-teenage-girl magazine," has not yet been decided, but there will be a website, to launch this Spring, and three print issues a year, beginning in Fall 2011. "It won't be Sassy (or the rebirth of Sassy or Sassy 2.0)," Gevinson writes. "And nor do we want it to be. For one, you can't try to re-create something that good. For another, while I can read old issues of Sassy and relate, the world has changed a bit in the past 15 or so years, and that whole Internet thing happened, and this world calls for something different."

“We hope to have the masthead finalized by the end of November,” Gevinson told WWD. She added on her blog, when inquiring for contributors: "This is supposed to have a 'for the people, by the people' kinda vibe. We want to find the best possible group of people for this project, and a wide range of ages, styles, etc."

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