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Taylor Swift For Keds

Taylor Swift Was Born to Play the Part of Keds Campaign Girl


We knew it was coming months ago when we heard Taylor Swift inked a deal with Keds. Now, with a glimpse of Swift in the label's new Bravehearts campaign shot, we have confirmation of what we pretty much knew all along: Swift was born to play this part. In fact, it's easy to confuse this campaign snap for just another paparazzi shot of the star — from the polka-dot fit-and-flare to the red lip (and of course, the classic kicks), this is a signature Swift ensemble. But the brand's interest in Swift is more than skin deep. In seeking out a Keds girl, the label was looking for someone "optimistic, kind and bold, [who] views life with a very brave outlook," to complement the spirit of the Bravehearts campaign. To further that narrative, Swift is sharing her own bravest moment on the newly launched Bravehearts website — and asking you to do the same — in the hopes of inspiring girls to "live fearlessly and define their individual style." As far as aesthetics go, Keds and Swift may be a perfect match; but we want to know, is she a celeb you think embodies the Bravehearts spirit? Let us know in the comments!

Source: Photo courtesy of Keds

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