Nooka takes watch design to a whole new level. Rather than just making its watches look cool —after all, there's no shortage of cool watches out there — Nooka is changing the way its customers tell time. The company was founded by designer Matthew Waldman, who in 1997 was staring at a large wall clock and was suddenly struck by how few ways there were to display the time. Since then, he's been reinventing the watch face.
For instance, one of Nooka's newest models, the Zen-H, looks more like a bar graph. The top two bars show the hours, the third bar displays the minutes, and the bottom line ticks off the seconds. You can buy it for $250 here. To check out Nooka's other radical designs, visit its catalog online here.