>> Thakoon Panichgul is one of a few designers working on line expansions — Doo-Ri Chung and Jason Wu included — and Thakoon Addition is his product. The line, which is not diffusion but rather supplementary, focuses on some of the designer's most popular designs and is at the same price point as his runway clothes. As the designer explains it:
Primarily, I see Thakoon Addition as a place to store ideas. In any given season, I’ve got ideas flying around that don’t fit what I’m planning for the runway, but belong somewhere. Now I don’t have to abandon that stuff. And Thakoon Addition can be a home for recurring pieces as well; looks my customers want from me, consistently. Now, maybe I’ll have a chance to experiment more, but at heart I like to make wearable clothes.